The Multiple Listing Service is an important part of the home-sale process. This database contains all of the homes for sale. Real estate agents use this tool to find homes for prospective buyers as well as list the homes of sellers. Once the house is part of the database, selling agents will show a copy to their sellers for review, explaining that this is what the public will see. The seller will proof for accuracy at that time as well.
However, sellers may find it wise to know how to optimize their listing. There are thousands of entries in the database and they all compete for the attention of active agents. Listings with certain elements–photography, complete information, and strong details–will attract more attention. More information provides the agent with a better understanding of the property and if it meets the clients’ needs. Photography and strong details will interest the buyers when they receive a copy of the MLS listing.
Since humans rely greatly on visual observation, photographs are an important part of the sale. A listing without pictures or with only a few will not attract as much consideration. This makes sense. The buyer wants to see the property, examine its tiled kitchen, explore its spacious bedrooms, and enjoy its lakefront view. This is to be someone’s home and they want to see as much as they can which usually comes in the form of the MLS listing. Those first impressions are crucial.
Thus, a seller should look at the kind of pictures in his or her listing. What story do these images tell? A picture cannot capture the lazy contentment experienced while resting on a deck and gazing into a span of green forest. Nor can it fully explain the warmth of watching a movie with family by the stone fireplace. Nevertheless, through this option the seller and agent should demonstrate the kinds of memories to be gained. A simple shot of the front of the house is unlikely to reveal the personality of the property and its capacity to be lived in.
Another area that can encourage a sale is the data provided in the General, Listing, Interior Features and Room Information sections. These sections are the nuts and bolts of the house; they are the details that let a buying agent know whether or not the property meets clients’ requirements. For instance, a wrap around deck might be a wonderful bonus, but the agent needs to know if there are three bedrooms or just two. In addition, these sections reveal what is beneath the carpets and if the home features extra storage space, views, garden space, or other unique features.
Again, the MLS entry is handled by the selling agent. But the seller will want to peruse the listing for accuracy. Trust is an important part of selling a home; all parties and their agents need to know that the information provided is correct. Purchasing a home is a big decision and it would be unfortunate for a prospective buyer to be disappointed by a minor typographical error in a listing. The entry should also be complete. Missing information could potentially make an agent wary of a property, as it may falsely contribute to questions at to whether it was the right property or not.
Adequate pictures and accurate, complete information improve a listing’s chances of success. One other way to do this is in the Remarks section. If the details and pictures have caught the eye of a searching agent, the Remarks section is another lure. The real estate agent can give words to the potential memories hinted at in the images. A balance must be struck in the Remarks section; there must be charming description and pertinent information. It is also a good area to include considerations that are not necessarily easily depicted in the rest of the listing. The overall possibility of the property can be remarked upon, such as the potential for a mother-in-law residence or possible financial gains after sweat equity.
All of the aforementioned items are suggestions that improve the attractiveness of a listing. With the right agent, a seller can know that these considerations are being handled. Please do not hesitate to contact Seattle Real Estate Association if you feel your listing is under-performing. We will ensure that your MLS entry has all of the important elements it needs to allow your property to be seen and sold.