Good photographs of homes are essential in the process of selling a home. Imagine when a buyer goes to their favorite home search engine and starts looking for homes. They will more often then not be taking one look at the first picture of a listing and deciding whether it is worth investigating further. Below are some do’s and don’ts to check that ensure your agent is representing your home the way it should be.
- Do Not List Without a Photo. – Listing without a photograph is almost suicidal to the listing if at the very least extremely counter productive. If people can’t see what it looks like, it can be swiftly ignored. In a market where there are so many homes available, don’t sell your listing short even before you get started. Remember, people are visual creatures and images invoke the strongest emotion and leave a lasting impression.
- Have Multiple Photo’s. – Now you have one picture. Great! Now interested buyers will have one image to look at and then they get to imagine what the rest of the home looks like! The saying, “a picture is worth a thousand words” is true especially in this case. Some buyers may think that you’re trying to hide something by not having enough photographs, or that your agent is inexperienced. Multiple photographs allow the potential buyer to have a good idea about what your home has to offer, and you end up generating interest from the buyer to read more, and people’s time isn’t wasted.
- Ensure Quality. – You have a number of images for buyers to look at. You have to be sure that the photographs taken are good quality. This means the content of the photograph is relevant to what a buyer needs to see or know about a certain room. A picture of a wall is not helpful. Put yourself in the buyers’ shoes. What would you want to see? Aside from the quality of the content ensure that the actual digital quality is good as well. If you’ve re-sized the picture so many times that it resembles a Jackson Pollack painting, go back to the original and take the time to size the image properly.
Always keep in mind that when a buyer is looking for a home, especially in our current market situation, they will be confronted with hundreds of homes to choose from. They will usually only pick a select few of those hundreds. The easiest way to narrow their search is to exclude homes with no pictures, not enough pictures, or with poor quality pictures. Keep your property in the running and take the extra time to have great, quality images that showcase the features of the home.