There’s a good reason about 80 percent of homes are sold with the help of a Real Estate Agent. Below are some of the ways that Real Estate Agents help the buying or selling of a home be a straightforward and manageable process.
Setting the right price. One of the very first things a Real Estate Agent presents to a home seller is a Comparative Market Analysis or CMA. The CMA is a report that analyzes the current market trends and recent sales prices within a given area. This report is an important tool that helps the agent determine a fair and reasonable price. Setting the right price is absolutely crucial in home sales, especially in this market. Sellers who utilize a Real Estate Agent, on average, receive 20 percent more for homes compared to those who sell on their own.
Neighborhood knowledge. A Realtor has a better understanding of what buyers can get for their money in the neighborhood they want to buy in. The agent will have information available about the neighborhood and be able to offer guidance and advice to their clients. Agents have information about the neighborhood including noise levels, schools, shopping, property taxes, local amenities, and demographics. For sellers, these details are equally important as they affect the value and marketability of the home.
Marketing expertise. Along with the CMA, a Real Estate Agent will typically present sellers with a marketing plan that details what they will do to sell the home. This may include open houses, internet exposure via large home search sites, fliers, brochures, placing ads in various media including social media, and showing your house to potential buyers. Agents also have access to two extraordinary resources that are critical to selling a home: other agents, and the Multiple Listing Service (MLS).
The MLS and the other agents. The multiple listing service (MLS), is a database of all the homes for sale by Real Estate Agents in a particular region. Once a home is listed, information about it can be accessed by those Real Estate Agents and matched to buyers. You are engaging the efforts of not just one person, but hundreds to sell your home. According to the National Association of Realtors, 82 percent of homes are sold through an agent’s contacts.
Objectivity. When selling, a Real Estate Agent can provide an unemotional analysis of the home and what needs to be enhanced to make it more appealing to buyers. Buyers who choose to utilize a Real Estate Agent will benefit from the agent’s objectivity. Real Estate Agents can provide an unemotional analysis of a home. They will determine any enhancements, modifications or remedies that might be needed to efficiently buy or sell a home.
Efficiency. With the expertise of Real Estate Agents a transaction will be more efficient. Buyers will be shown homes in relation to their needs and qualified loan amounts. Sellers will be best served by Agents objectivity in preparing their home for the market.
Contracts. Realtors can complete the purchase and sale agreement and are knowledgeable about the correct forms needed to accommodate the transaction.
Negotiation and closing assistance. A Real Estate Agent can provide advice for both buyers and sellers about whether to accept an offer, or counter-offer. Real Estate Agents know what a home is worth and what a fair price to offer or to accept is.